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The history of Walter Hasler AG began quite simply. The first new vehicles were sold in 1970 in Gipf-Oberfrick, in the building of the former Hotel Hirschen. In 1972 we planned a new building in Frick, which we were able to inaugurate in April 1973 in the Fricker Unterdorf. The first brand representation was Renault.
In 1975 we took over the representation for Mercedes-Benz passenger cars for the whole Fricktal. Our customer base grew from year to year. In 1983, the Ferrari brand was added as a trademark. Due to the steady growth, we were soon bursting at the seams and we decided to build and rebuild our premises in Frick. This was inaugurated in 1988. In this year we separated from the Renault representation.
The distribution and maintenance of Ferrari and Maserati automobiles has been in the hands of Walter Hasler's son Niki and his team in Basel (Niki Hasler AG) for several years.
As of 1.1.2009 Walter Hasler has transferred the management of the company to his son Alexander, who until then was responsible for the sales management. For more than 30 years, Rolf Steeb has been responsible for the management of the company.
In 2007 we opened our new building. The spacious new car showroom with the associated cafeteria invite you to marvel and linger. Outside we offer a selection of over 50 Star Class (by Mercedes-Benz) used cars and annual cars for immediate test drive.
A total of 20 employees work under the umbrella of Mercedes-Benz in Frick. As a competent partner in the passenger car and commercial vehicle sector, we offer our customers a comprehensive service package.
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Walter Hasler AG
Schützenweg 4 5070 Frick
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Walter Hasler AG